About Me
JOURNALIST & CONTENT WRITER
Passionately in love with content and communication, my decade long career started in 2003 with a journalistic stint at the Times of India – Bangalore where I covered jobs, careers, business personalities and technology.
In 2007 I decided to stretch my comfort zone and plunged into this new and then unknown world of corporate communication. I worked with NetApp, HP, Samsung and many others as a communication personnel – from 2007-14; driving talent attraction, acquisition and retention.
My stint with NetApp has been particularly interesting because of the many things I got to do. From being involved in employer branding activities like NetApp’s GPTW survey participation, interacting with Indian media to launching internal communication initiatives for talent engagement – my 3 years at NetApp was packed with excitement!
In 2014 I took a break for some time and got in to freelance journalism. I wrote as a contributing author for Russia Today, The Diplomat (Sri Lanka, India’s Ocean diplomacy, Modi’s Kashmir strategy, India’s ICBM strategy, SAARC), Hindustan Times (here and here), apart from my business writing which have been published hereand here. At present I maintain a blog at Huffington Post.
Interviews, compiling news, penning thought provoking articles always fascinate me. Going forward, through my website, I want to produce content that not only drive better understanding, but also provide an alternate viewpoint, of trends and events across political and business space.
Why Work With Me
So I could tell your story the way it should be told
Working with brands – small, medium or big – fascinates me. It’s amazing how, despite being the chock-a-block space that the industry is, each business has its own unique story to tell. My pursuit is to bring out that quintessential USP that makes you, you. My goals are fairly straight forward – to position you as:
- The go-to solution provider to the audience you are targeting
- The expert in your area of business
- The trailblazers of the industry you operate in
My Expertise Include
End to end content solutions
Content writing is a very transactional, one time-ish term. I believe in being a content consultant who partners with you in understanding your business, your long term vision and mission, the problem you are trying to solve and the audience you are trying to reach. A good brand story unfolds only when knowledge about the business is comprehensive. My content consulting thus offers:
Digital/Online content: Blogs, Social media, Web-sites, digital copy-writing & editing, content strategy & marketing
Business writing: Newsletters, reports, white papers, case studies, ghost writing, corporate communication &PR,
News media: News reporting, op-eds, press releases, features, interviews
SPIN YOUR BRAND
STORY THE RIGHT WAY
REACH THE AUDIENCE
THAT’S SEARCHING YOU
GROW YOUR BUSINESS
Recent Work
News Media • Content Writing • Corporate Communication
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“Jhinuk came about with a natural hunger for writing good stories. Her willingness to work on tough assignments and keeping to deadlines placed her among a clear set of individuals who excelled. She is quite an amiable person and a great team player.”
“I came across Jhinuk through my networks and as part of the HR fraternity. She was a prolific journalist at that time and was able to bring out high level articles in quick time. Very sharp interviewing skills combined with an easy communication style helped her get quality inputs from professionals. She demonstrated a good balance in her journalistic style and took efforts to see that her writings were informative and interesting. She definitely shows potential to do extremely well in a profession that is second nature to her.”
My Blog
These are my thoughts around India’s relations with the larger world, and/or anything that touches my heart
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Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
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